Ms. Deena Chochinov

Ms. Deena Chochinov

Therapist, Management Consultant & Family Enterprise Advisor

Over the last 30 years, Deena has worked as a therapist, management consultant and family enterprise advisor with people and organizations seeking meaningful change. Trained by world-renowned leaders in the fields of psychology and organizational development—including Virginia Satir and William Bridges—she draws from a broad repertoire of skills to produce sustainable outcomes for each client.

In particular, Deena blends her training and experience in family therapy and management consulting to serve the unique needs of family enterprises. Her rare skill set enables her to strengthen family businesses on a strategic level, while ensuring that healthy interpersonal dynamics support a firm’s continuity and prosperity. As a family facilitator, Deena works with multi-generational families who seek the tools and techniques to make smart decisions, manage conflict effectively and develop strong, lasting relationships. She also serves legacy families of wealth who manage the many complexities of inherited responsibility and privilege. She is a graduate of the Family Enterprise Advising Program at the UBC Sauder School of Business. and has earned the official designation of Family Enterprise Advisor™.

In addition to family enterprises, Deena’s consulting clients include privately owned companies, nonprofits and public sector organizations. Within her practice, she coaches executives and their leadership teams with a focus on emotional intelligence, organization strategy, human resources and change and transition management. She then works with leaders to design and facilitate strategic, organization-wide initiatives that enable them to achieve their goals.

Deena is a Registered Clinical Counselor working with individuals, couples, and families to help them navigate life’s challenges and increase their resilience.. She has a Master’s in Counseling Psychology from the University of Manitoba, a Post-Master’s in Family Therapy from the University of Pennsylvania and the Philadelphia Child Guidance Clinic. She is based in Vancouver, Canada.

Deena’s new book "HomeWork: How to Be a Leader In the Boardroom and the Living Room" will be published on May 10.